Social data governance: Towards a definition and model

With the surge in the number of data and datafied governance initiatives, arrangements, and practices across the globe, understanding various types of such initiatives, arrangements, and their structural causes has become a daunting task for scholars, policy makers, and the public. This complexity additionally generates substantial difficulties in considering different data(fied) governances commensurable with each other. To advance the discussion, this study argues that existing scholarship is inclined to embrace an organization-centric perspective that primarily concerns factors and dynamics regarding data and datafication at the organizational level at the expense of macro-level social, political, and cultural factors of both data and governance. To explicate the macro, societal dimension of data governance, this study then suggests the term “social data governance” to bring forth the consideration that data governance not only reflects the society from which it emerges but also (re)produces the policies and practices of the society in question. Drawing on theories of political science and public management, a model of social data governance is proposed to elucidate the ideological and conceptual groundings of various modes of governance from a comparative perspective. This preliminary model, consisting of a two-dimensional continuum, state intervention and societal autonomy for the one, and national cultures for the other, accounts for variations in social data governance across societies as a complementary way of conceptualizing and categorizing data governance beyond the European standpoint. Finally, we conduct an extreme case study of governing digital contact-tracing techniques during the pandemic to exemplify the explanatory power of the proposed model of social data governance.