THE USE OF ANIMATION IN ADVERTISING AND MARKETING

A cartoon isn't only for kids' entertainment. It began to interfere with their normal activities. Thus, these animated characters have both positive and negative effects on the developing brains of these children. Given that they are aware of the importance that youngsters put on these visual characters, corporations are leveraging this as a strategic tactic to expand their customer base. This study attempts to investigate the considerable influence that cartoon characters have on product marketing, notably via advertisements, as well as how these kids choose what to buy. This study modifies the hypodermic needle concept after using a survey to ascertain whether children prefer cartoon characters on merchandise. This research used a quantitative methodology. The sample for the research consists of 100 participants, the majority of whom are children between the ages of 4 and 8.