如何在社交媒体上向Z世代营销

IEEE Potentials Pub Date : 2023-09-01 DOI:10.1109/mpot.2023.3267901

Rae Yule Kim

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引用次数: 0

摘要

社交媒体可以成为接触Z世代(Gen Z)和宣传科学、技术、工程和数学(STEM)项目的有效媒介。在社交媒体上创建病毒式传播的内容就是要引领一种趋势，吸引用户生成内容。一个成功的内容可以推动数百万用户生成的内容，并产生数十亿的浏览量。

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How to Market to Generation Z on Social Media

Social media can be an effective medium to reach Generation Z (Gen Z) and advertise science, technology, engineering, and mathematics (STEM) programs. Creating viral content on social media is all about starting a trend and attracting user-generated content. One successful content can nudge millions of user-generated content and generate billions of views.

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来源期刊

IEEE Potentials Social Sciences-Education

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： IEEE Potentials is the magazine dedicated to undergraduate and graduate students and young professionals. IEEE Potentials explores career strategies, the latest in research, and important technical developments. Through its articles, it also relates theories to practical applications, highlights technology?s global impact and generates international forums that foster the sharing of diverse ideas about the profession.

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