你怎么睡?睡眠应用程序对Z世代幸福感的影响

IF 6.8 1区 管理学 Q1 BUSINESS Journal of Interactive Marketing Pub Date : 2023-03-05 DOI:10.1177/10949968221142806
Elodie A Attié, L. Meyer-Waarden
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引用次数: 3

摘要

移动健康(mHealth)应用程序从根本上改变了智能手机在人们日常生活中的使用。在这种情况下,睡眠应用程序,最流行的移动健康应用程序,可以跟踪和提高用户的健康。了解使用睡眠应用程序的前因是一个及时的研究兴趣。这项研究的重点是睡眠应用程序是否以及如何影响Z世代用户的健康(因为这一代人代表了智能设备的一个有前途的细分市场)。更准确地说,作者用使用和满足理论加强了技术接受模型,并测试了使用前和使用后对睡眠应用程序的感知。结构方程模型显示,睡眠应用程序对感知有用性、感知易用性、使用意图、实际使用和感知幸福感产生积极影响。消费者对这款睡眠应用在使用前的幸福感和实用性的评价高于使用后。感知有用性可以增强使用,进而提高幸福感。隐私问题和人格特质缓和了对幸福感的直接影响。健康应用管理人员应该理解颠覆性技术的实用效益的重要性,这种效益可以通过赋权(即自我跟踪、自我认识和自我管理)和福祉来增强。然而,隐私问题仍然是消费者不愿使用移动健康应用程序的主要原因。
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How Do You Sleep? The Impact of Sleep Apps on Generation Z's Well-Being
Mobile health (mHealth) apps have fundamentally changed the usage of smartphones in people's daily lives. In this context, sleep apps, the most popular mHealth apps, can track and enhance user well-being. Understanding the antecedents of the usage of sleep apps is of timely research interest. This study focuses on whether and how sleep apps influence Generation Z users’ well-being (as this generation represents a promising market segment for smart devices). More precisely, the authors enhance the technology acceptance model with the uses and gratifications theory, and they test the perceptions of a sleep app before and after use. Structural equation modeling shows that the sleep app positively influences perceived usefulness, perceived ease of use, intention to use, real usage, and perceived well-being. Consumers rate higher levels of well-being and usefulness regarding the sleep app before use than after use. Perceived usefulness can enhance usage and, in turn, well-being. Privacy concerns and personality traits moderate the direct effects on well-being. Health app managers should understand the importance of the utilitarian benefits of disruptive technologies, which can be enhanced through empowerment (i.e., self-tracking, self-knowledge, and self-management) and well-being benefits. However, privacy concerns remain the primary reason for consumers’ reluctance toward mHealth apps.
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来源期刊
CiteScore
20.20
自引率
5.90%
发文量
39
期刊介绍: The Journal of Interactive Marketing aims to explore and discuss issues in the dynamic field of interactive marketing, encompassing both online and offline topics related to analyzing, targeting, and serving individual customers. The journal seeks to publish innovative, high-quality research that presents original results, methodologies, theories, and applications in interactive marketing. Manuscripts should address current or emerging managerial challenges and have the potential to influence both practice and theory in the field. The journal welcomes conceptually rigorous approaches of any type and does not favor or exclude specific methodologies.
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