Selection of Emerging Technologies: A Case Study in Technology Strategies of Intelligent Vehicles

Abstract Emerging technologies (ETs) have become one of the most important battlegrounds of global competition. The complex features of ETs challenge engineering managers to formulate corporate technology strategies, which need to encompass systematic theories and methods. This article clarifies that the core content of ET strategies is technology selection, and analyzes its characteristics based on a literature review. The key factors of policy, technology, and market are investigated to identify their effects on ET selection. Furthermore, we propose a preliminary PTM framework for ET selection through a detailed case study in intelligent vehicles supported by expert interviews and archival research. This study provides strategic suggestions for the managers of different enterprises to select appropriate technology solutions, and contributes to further research on corporate ET strategies.