{"title":"从编程到产品：Softalk杂志与个人电脑用户的崛起","authors":"Laine Nooney, Kevin Driscoll, K. Allen","doi":"10.7560/ic55201","DOIUrl":null,"url":null,"abstract":"abstract:In the 1980s, the user emerged as a distinct class of personal computer owner motivated by instrumental goals rather than the exploratory pleasures of hackers and hobbyists. To understand the changing values and concerns of microcomputer owners, we analyzed 1,285 reader letters published in Softalk magazine between 1980 and 1984. During this period, a preoccupation with programming was displaced by discussions of software applications, products, and services. This transition illustrates the separation of users from hobbyists, reflecting changes in the software industry and attitudes toward amateurism, professionalization, gender, and expertise.","PeriodicalId":42337,"journal":{"name":"Information & Culture","volume":null,"pages":null},"PeriodicalIF":0.6000,"publicationDate":"2020-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"From Programming to Products: Softalk Magazine and the Rise of the Personal Computer User\",\"authors\":\"Laine Nooney, Kevin Driscoll, K. Allen\",\"doi\":\"10.7560/ic55201\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"abstract:In the 1980s, the user emerged as a distinct class of personal computer owner motivated by instrumental goals rather than the exploratory pleasures of hackers and hobbyists. To understand the changing values and concerns of microcomputer owners, we analyzed 1,285 reader letters published in Softalk magazine between 1980 and 1984. During this period, a preoccupation with programming was displaced by discussions of software applications, products, and services. This transition illustrates the separation of users from hobbyists, reflecting changes in the software industry and attitudes toward amateurism, professionalization, gender, and expertise.\",\"PeriodicalId\":42337,\"journal\":{\"name\":\"Information & Culture\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.6000,\"publicationDate\":\"2020-06-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Information & Culture\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.7560/ic55201\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HISTORY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information & Culture","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.7560/ic55201","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HISTORY","Score":null,"Total":0}
From Programming to Products: Softalk Magazine and the Rise of the Personal Computer User
abstract:In the 1980s, the user emerged as a distinct class of personal computer owner motivated by instrumental goals rather than the exploratory pleasures of hackers and hobbyists. To understand the changing values and concerns of microcomputer owners, we analyzed 1,285 reader letters published in Softalk magazine between 1980 and 1984. During this period, a preoccupation with programming was displaced by discussions of software applications, products, and services. This transition illustrates the separation of users from hobbyists, reflecting changes in the software industry and attitudes toward amateurism, professionalization, gender, and expertise.
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