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引用次数: 10
摘要
数字技术对消费者行为(Chanias, 2017)和竞争格局(Vial, 2019)有着深远的影响。它们创造了增长机会，也给企业带来了生存威胁。通过提供企业可以重新配置其产品/服务组合的手段，数字技术允许创造新的产品(Yoo等人，2010)。这些技术可以改变产品和服务，创造新的商业模式(Loebbecke & Picot, 2015)。此外，它们还影响消费者与公司以及彼此之间的互动方式(Karagiannaki et al.， 2017)。
The Interplay of Digital Transformation and Collaborative Innovation on Supply Chain Ambidexterity
Digital technologies have a profound impact on consumer behavior (Chanias, 2017) and the competitive landscape (Vial, 2019). They create growth opportunities as well as existential threats to companies. By providing the means by which firms can reconfigure their product/service mix, digital technologies allow for the creation of new offerings (Yoo et al., 2010). These technologies can change products and services and create new business models (Loebbecke & Picot, 2015). Additionally, they impact the ways consumers interact with companies and with each other (Karagiannaki et al., 2017).
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