Prihatin Lumbaraja, Arlina Nurbaity Lubis, B. K. Hasibuan
{"title":"多巴湖旅游业的可持续发展:创意产业的作用、绿色旅游营销与旅游体验","authors":"Prihatin Lumbaraja, Arlina Nurbaity Lubis, B. K. Hasibuan","doi":"10.22452/AJBA.VOL12NO1.9","DOIUrl":null,"url":null,"abstract":"Manuscript type: Research paper. Research aims: This study aims to investigate the role of creative industry, green tourism marketing and tourist experience in building tourists’ satisfaction. Design/Methodology/Approach: Data were collected from 200 tourists who visited Lake Toba, Indonesia; and then analysed using structural equation modelling. Research findings: The findings indicate that green tourism marketing and creative industry are positively related to tourism experience. This study, however, does not find substantial evidence to support the direct relationship between green tourism marketing and creative industry with tourism satisfaction. Instead the relationship is mediated by tourism experience. Theoretical contribution/Originality: The findings indicate that green tourism marketing and creative industry are positively related to tourism experience. This study, however, does not find substantial evidence to support the direct relationship between green tourism marketing and creative industry with tourism satisfaction. Instead the relationship is mediated by tourism experience. Practitioner/Policy implications: This study provides insights for marketers and policy makers to better understand how tourism in Lake Toba can be sustained. It specifically highlights the role of creative tourism and green tourism marketing in creating exciting tourism experience and tourism satisfaction. This outcome is expected to facilitate tourism operators in sustaining their businesses and for policy makers to consider this as a strategy for decision-making. Research limitation: Since this study focusses on the Lake Toba tourism industry only, the generalisability of the findings may be biased. Therefore, future studies should incorporate a larger and more diverse set of samples. \nKeywords: Tourism Satisfaction, Tourism Experience, Creative Industries, Green Tourism Marketing, Developing Country, Indonesia JEL Classification: M3","PeriodicalId":54083,"journal":{"name":"Asian Journal of Business and Accounting","volume":" ","pages":""},"PeriodicalIF":0.8000,"publicationDate":"2019-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"11","resultStr":"{\"title\":\"Sustaining Lake Toba’s Tourism: Role of Creative Industry, Green Tourism Marketing and Tourism Experience\",\"authors\":\"Prihatin Lumbaraja, Arlina Nurbaity Lubis, B. K. Hasibuan\",\"doi\":\"10.22452/AJBA.VOL12NO1.9\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Manuscript type: Research paper. Research aims: This study aims to investigate the role of creative industry, green tourism marketing and tourist experience in building tourists’ satisfaction. Design/Methodology/Approach: Data were collected from 200 tourists who visited Lake Toba, Indonesia; and then analysed using structural equation modelling. Research findings: The findings indicate that green tourism marketing and creative industry are positively related to tourism experience. This study, however, does not find substantial evidence to support the direct relationship between green tourism marketing and creative industry with tourism satisfaction. Instead the relationship is mediated by tourism experience. Theoretical contribution/Originality: The findings indicate that green tourism marketing and creative industry are positively related to tourism experience. This study, however, does not find substantial evidence to support the direct relationship between green tourism marketing and creative industry with tourism satisfaction. Instead the relationship is mediated by tourism experience. Practitioner/Policy implications: This study provides insights for marketers and policy makers to better understand how tourism in Lake Toba can be sustained. It specifically highlights the role of creative tourism and green tourism marketing in creating exciting tourism experience and tourism satisfaction. This outcome is expected to facilitate tourism operators in sustaining their businesses and for policy makers to consider this as a strategy for decision-making. Research limitation: Since this study focusses on the Lake Toba tourism industry only, the generalisability of the findings may be biased. 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Sustaining Lake Toba’s Tourism: Role of Creative Industry, Green Tourism Marketing and Tourism Experience
Manuscript type: Research paper. Research aims: This study aims to investigate the role of creative industry, green tourism marketing and tourist experience in building tourists’ satisfaction. Design/Methodology/Approach: Data were collected from 200 tourists who visited Lake Toba, Indonesia; and then analysed using structural equation modelling. Research findings: The findings indicate that green tourism marketing and creative industry are positively related to tourism experience. This study, however, does not find substantial evidence to support the direct relationship between green tourism marketing and creative industry with tourism satisfaction. Instead the relationship is mediated by tourism experience. Theoretical contribution/Originality: The findings indicate that green tourism marketing and creative industry are positively related to tourism experience. This study, however, does not find substantial evidence to support the direct relationship between green tourism marketing and creative industry with tourism satisfaction. Instead the relationship is mediated by tourism experience. Practitioner/Policy implications: This study provides insights for marketers and policy makers to better understand how tourism in Lake Toba can be sustained. It specifically highlights the role of creative tourism and green tourism marketing in creating exciting tourism experience and tourism satisfaction. This outcome is expected to facilitate tourism operators in sustaining their businesses and for policy makers to consider this as a strategy for decision-making. Research limitation: Since this study focusses on the Lake Toba tourism industry only, the generalisability of the findings may be biased. Therefore, future studies should incorporate a larger and more diverse set of samples.
Keywords: Tourism Satisfaction, Tourism Experience, Creative Industries, Green Tourism Marketing, Developing Country, Indonesia JEL Classification: M3
期刊介绍：
An academic journal that aims to advance knowledge in the business and accounting disciplines, to narrow the gap between theory and practice, and to set direction for policy initiatives in Asia. Welcome to the Asian Journal of Business and Accounting (AJBA). AJBA is an international refereed journal, published biannually (30th June and 30th December) by the Faculty of Business and Accountancy, University of Malaya, Malaysia. AJBA aims to publish scholarly business researches that are relevant to Malaysia and the Asian region. It intends to highlight the practical implications in promoting better business decision making process and the formulation of public policy in Asia. This journal publishes theoretical, conceptual, and empirical papers within the broad areas of business and accounting in Asia. The AJBA covers a broad spectrum of the business and accounting disciplines. A suggestive (though not necessarily comprehensive) list of areas that would be included in this journal are: general management, strategic management, human resource management, organizational behaviour, labour and industrial relations, international business management, business communication, entrepreneurship, leadership, management science, operations management, production management, supply chain management, marketing management, brand management, consumer behaviour, information management, e-marketing, e-commerce, quality management, retailing, service marketing, hospitality management, hotel and tourism management, asset pricing, capital and money markets, corporate finance, derivatives markets, finance and banking, financial economics, etc.
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