The Catch-22 in Strategizing for Radical Innovation

Corporate strategy serves as an indispensable tool for management to ensure direction for the entire organization (Feldman, 2020). It is less clear, however, what specifically shapes an innovation strategy, what its boundaries are, and how often it is to be adjusted or reshaped. As innovation orients towards capturing future opportunities, which continuously change in multiple possible directions, we find it worth considering what can and cannot be captured with existing strategy tools.