Characterising an MEP’s argumentative style

There is much more to argumentative style than just the well-known presentational (“linguistic”) dimension. Equally important dimensions of the argumentative styles utilised in resolving a difference of opinion are the topical dimension of the selection of the standpoints, starting points, arguments and concluding statements put forward in the discourse and the dimension of the adaptations to the presumed demand of the audience that is to be convinced. In argumentative discourse these three dimensions of argumentative style manifest themselves together in the argumentative moves that are made, the argumentative routes that are chosen and the strategic considerations that are brought to bear. Starting from this perspective, it is shown in this article how the argumentative style can be identified that was utilised by a Member of the European Parliament in a plenary debate on labelling fruit juices.