城市品牌化中品牌热爱概念的探索:前因后果

IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Place Branding and Public Diplomacy Pub Date : 2023-08-14 DOI:10.1057/s41254-023-00312-7

Davood Ghorbanzadeh, K. Prasad, N. Prodanova, I. Muda, J. Suryono, Nafisa Yuldasheva

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Exploration of the concept of brand love in city branding: antecedents and consequences

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来源期刊

Place Branding and Public Diplomacy

CiteScore

3.80

自引率

13.30%

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期刊介绍： Place Branding and Public Diplomacy?is a pioneering journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice.Place branding is the practice of applying brand strategy and other techniques and disciplines - some deriving from commercial practice others newly developed - to the economic social political and cultural development of cities regions and countries. Public diplomacy is the process by which an international actor – often but not exclusively a country – conducts foreign policy by engaging a foreign public. Public Diplomacy and Place Branding are not synonyms but their overlaps are sufficient to justify a journal which considers both activities in their own right and at their point of convergence.Both Place Branding and Public Diplomacy are significantly but not exclusively concerned with reputation management.