The multifaceted and situated data center imaginary of Dutch Twitter

Data centers are material structures that take up space, use resources like water and energy, and possess a large carbon footprint. This paper examines the broader long-term discussion around data centers during the period 2020–2022 in the Dutch Twittersphere. Through an analysis of tweets and images, it identifies and reflects on the communities active in the discussion and the range of visions and imaginaries of data centers they produce. Unpacking these tweets and images over time traces not only the emergence of a ‘reactive imaginary’, critical of the promises of information technology (IT) industry and (local) governments, but also the blind spots of the discussion. It furthermore reveals an important role for journalism in the discussion by questioning the claims of the industry and contributing to a ‘visibility expansion’ of data center’s impact on Earth's resources. The paper shows the multifaceted and situated nature of imaginaries and their role in shaping decision-making and policy.