从信息系统的角度确定千禧一代对MOOC的收养后意图

IF 2.1 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Information Discovery and Delivery Pub Date : 2023-08-01 DOI:10.1108/idd-11-2022-0109
Jinal Shah, Monica Khanna
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引用次数: 0

摘要

本研究旨在通过扩展“接受与用户技术统一理论2”(UTAUT2)理论和期望确认模型(ECM),以个人创新为外生结构,满意度为中介结构,持续意向为内生结构,了解千禧一代大规模在线开放课程(MOOCs)后采用阶段的学习者行为。设计/方法/方法本研究采用横断面研究设计,采用调查法,以结构化问卷收集原始数据。采用便利抽样法收集千禧一代MOOC用户数据,采用偏最小二乘结构方程建模方法进行数据分析。结果表明:绩效期望、努力期望、社会影响、促进条件、享乐动机对满意度有影响。同样,绩效预期、享乐动机、个人创新和满意度也会影响慕课的持续意向。研究的局限性/意义就局限性而言,本研究采用了横断面研究设计,可能导致数据收集偏差。同样,由于作者无法访问MOOC平台的用户参与者列表,因此该研究使用了方便抽样。本研究为所有利益相关者提供了提高MOOC满意度和增强千禧一代学习者持续学习意愿的各种见解。原创性/价值本研究的发现通过扩展UTAUT2的基线模型和个人创新,并将其与ECM相结合,研究了mooc采用后的使用行为,从而弥合了这一差距。
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Determining the post-adoptive intention of millennials for MOOCs: an information systems perspective
Purpose This study aims to understand the learner behaviour of millennials for Massive Open Online Courses (MOOCs) in the post-adoption stage by extending the theory of Unified Theory of Acceptance and User Technology 2 (UTAUT2) with expectancy confirmation model (ECM) along with personal innovativeness as the exogenous, satisfaction as a mediating and continued intention as an endogenous construct. Design/methodology/approach This study applied a cross-sectional research design by using a survey method to collect primary data with a structured questionnaire. Convenience sampling was used to collect data from millennial MOOC users, and partial least square structural equation modelling method was applied for data analysis. Findings The results indicate that performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation influence satisfaction. Similarly, performance expectancy, hedonic motivation, personal innovativeness and satisfaction influence the continued intention for MOOCs. Research limitations/implications In terms of limitations, the study applied a cross-sectional research design that could lead to data collection bias. Similarly, the study used convenience sampling as the authors did not have access to the participant list of users from MOOC platforms. Practical implications The research highlights various insights to all the stakeholders on improving MOOC satisfaction and enhance the continued intention for millennial learners. Originality/value The findings of this research bridge this gap by examining the post-adoption usage behaviour of MOOCs by extending the baseline model of UTAUT2 with personal innovativeness and integrating it with ECM.
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来源期刊
Information Discovery and Delivery
Information Discovery and Delivery INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
5.40
自引率
4.80%
发文量
21
期刊介绍: Information Discovery and Delivery covers information discovery and access for digital information researchers. This includes educators, knowledge professionals in education and cultural organisations, knowledge managers in media, health care and government, as well as librarians. The journal publishes research and practice which explores the digital information supply chain ie transport, flows, tracking, exchange and sharing, including within and between libraries. It is also interested in digital information capture, packaging and storage by ‘collectors’ of all kinds. Information is widely defined, including but not limited to: Records, Documents, Learning objects, Visual and sound files, Data and metadata and , User-generated content.
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