Understanding the Strategy-Innovation Link in an Era of Disruptions

The structure of this paper can be described as follows. First, we present extant strategy and innovation management theory to highlight similarities and differences across these two bodies of research and pose our research question. Second, we explain the method applied in the search, review, and analysis of the reviewed papers. Third, we present the findings from our analysis of the extant body of literature addressing strategy and innovation. And, finally, we offer a concluding discussion with implications on future developments for research and practice.