Unmuted:靛蓝主义的真相挑衅

IF 2.4 4区 管理学 Q3 BUSINESS International Journal of Market Research Pub Date : 2022-10-07 DOI:10.1177/14707853221132447
M. Raciti
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引用次数: 1

摘要

这篇文章与众不同。本文的灵感来源于澳大利亚土著学者Nakata(2007)的文化界面理论——西方知识体系和土著知识体系之间的接触点。跟我来,让我给你讲一个关于土著方法论和其他使用土著讲故事方法论的研究主权行为的故事。让我告诉你我作为一名原住民营销教授的反思,请注意,我会用挑衅性的问题来挑战你,这些问题旨在让你产生新的思维和讲真话。我还将提供指导,以改进您的市场研究实践。
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Unmuted: An Indigenist truth-telling provocation
This article is different, in a good way. This article draws inspiration from Australian Indigenous scholar Nakata’s (2007) theory of the cultural interface—the touchpoint between Western knowledge systems and Indigenous knowledge systems. Come with me, and let me tell you a story about Indigenous methodologies and other acts of research sovereignty using an Indigenous storytelling methodology. Let me tell you about my reflections as an Aboriginal marketing professor, and be warned, I will challenge you with provocative questions designed to shock you into new thinking and truth-telling. I will also provide guidance to improve your market research practice.
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来源期刊
CiteScore
6.00
自引率
6.70%
发文量
38
期刊介绍: The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments APPLY new research approaches to your business UNDERSTAND new tools and techniques LEARN from the world’s leading research thinkers STAY at the forefront of your profession
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