Kyle Smith, Adam C. Landon, S. Schroeder, Leslie E. Mcinenly
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Application of the Heuristic-Systematic Model to Chronic wasting Disease Risk perceptions
Abstract The heuristic-systematic model (HSM) suggests that when presented with a choice, individuals will use either heuristic or systematic processing modes to arrive at a judgment. In this paper, we evaluate the HSM model in the context of hunter perceptions toward chronic wasting disease (CWD), a neurological disease found in members of the family Cervidae that threatens the health of cervid populations and the flow of benefits humans derive from them. Data were obtained from surveys of hunters who harvested inside (N = 1500) and outside (N = 3500) of Disease Management Areas (DMAs) across the state of Minnesota with an overall response rate of ∼33%. Results suggested that self-efficacy and information sufficiency were associated with heuristic processing, while motivation was associated with systematic processing. Heuristic processing was associated with lower levels of perceived risk than systematic processing. Our results have implications for the communication efforts related to CWD management and engagement with the public.
期刊介绍:
Society and Natural Resources publishes cutting edge social science research that advances understanding of the interaction between society and natural resources.Social science research is extensive and comes from a number of disciplines, including sociology, psychology, political science, communications, planning, education, and anthropology. We welcome research from all of these disciplines and interdisciplinary social science research that transcends the boundaries of any single social science discipline. We define natural resources broadly to include water, air, wildlife, fisheries, forests, natural lands, urban ecosystems, and intensively managed lands. While we welcome all papers that fit within this broad scope, we especially welcome papers in the following four important and broad areas in the field: 1. Protected area management and governance 2. Stakeholder analysis, consultation and engagement; deliberation processes; governance; conflict resolution; social learning; social impact assessment 3. Theoretical frameworks, epistemological issues, and methodological perspectives 4. Multiscalar character of social implications of natural resource management