Blogs for Women Engineers: a Multimodal Study

This chapter examines thirty blogs for women engineers from a multimodal perspective, offering new ways of analysing their content and communicative strategies. The qualitative study focuses on how the interplay of different modes such as image, writing, typography and colour can be handled and how interpersonal and ideational realizations are construed. The final aim is to unravel relevant meaning-making practices used in these blogs, which want to achieve different objectives: overcome the limitations women still face in engineering by showcasing opportunities, change the perception of women engineers in society and redress the gender imbalance in engineering companies.