Analysis of indonesian banana export performance in major export destination countries

Bananas are one of Indonesia's potential horticultural commodities. The global market favors bananas because they are affordable and highly nutritious, whose exports can be used to increase the country's foreign exchange. During the last five years, Indonesia's banana production has continued to increase, making bananas the most significant fruit production of the whole national fruit. However, when viewed from the other side, Indonesia's banana exports are relatively low. So it is necessary to know the performance of Indonesian banana exports in the international market. This study aims to analyze the performance of Indonesia's banana exports in the five major destination countries, such as China, Malaysia, Japan, United Arab Emirates, and Singapore. The method in this research is Constant Market Share. The analysis results show that the standard growth effect of Indonesia's export performance is better than the world standards growth. The commodity composition effect shows that the contribution of Indonesian bananas is relatively high in the international market. Regarding market distribution effects, Indonesia can distribute and dominate the export market share of bananas in China, Malaysia, and the United Arab Emirates. Furthermore, the competitiveness effect, Indonesia is a strong competitor as a banana exporter to Malaysia, Japan, and Singapore. The conclusion from these four aspects is that Indonesia's export performance as a whole is good. The government must provide the appropriate policies through promotion, bilateral cooperation, product quality improvement, and affordable prices. It is hoped that Indonesian bananas will have strong competitiveness and be able to fulfill international market demand.