企业网红如何共同创造品牌意义:德国电信Pawel Dillinger案例

IF 1.5 Q3 BUSINESS CORPORATE REPUTATION REVIEW Pub Date : 2020-10-12 DOI:10.1057/s41299-020-00103-3

A. Hesse, H. Schmidt, C. Baumgarth

引用次数: 13

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How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom

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来源期刊

CORPORATE REPUTATION REVIEW

CiteScore

3.80

自引率

5.30%

发文量

期刊介绍： Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.

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