Propuesta de mejora en la calidad del aire: caso Zona Metropolitana de Guadalajara

This essay aims to analyze the various scenarios in economic activities and the relationship that exists between the Public Sector and the Private Sector, by proposing to work in a coordinated manner on an investment project with an environmental focus. For this case, about a decrease in air pollution in a part of the Guadalajara Metropolitan Area (Jalisco, Mexico). Based on the information seen in the Seminar “Prospective, complex thinking and transdiscipline”, and as part of the indicated activities, was? didactic material that exemplifies the development of concepts, methodology and economic and financial analysis tools used in the subject of Formulation and Evaluation of Projects taught in the Economics Degree of the University of Guadalajara. The logical framework methodology is used, in which the relationship between the Public Sector and the Private Sector is articulated, as links that occur systematically in a complex environment, such as air pollution in cities and that it affects the public health of the population.