The Research on the Communication of the Short Videos on Rural Cultural Tourism in China

Since the era of tourism gaze, in the process of shaping cultural tourism images, film and television works have influenced the landscape formation and cultural transmission of a place through the lens and the attention of the audiences. With the evolution of media and the development of technology, the short videos on rural cultural tourism in China in the digital era go beyond gazing but directly generate the landscape and culture of a place in the real-time multi-directional interaction. With the mobilization mode of dual sensory integration, the short videos on rural cultural tourism in China become geographic media attracting users to participate in emotional communication and tourism practice beyond the objective rational orientation. They attract users to integrate re-localization experiences in real world from the media localization image presentation, and trigger embodied practice from virtual sensory presence. By the ubiquitous interactive nature of digital media and reality, the short videos demonstrate the constructive and generative power of symbolic reality for reality. With the help of technology, the short videos spread local culture all over the world via pre-storing the physical tourism in the callable space and topological time. Through the free transduction of relational logical networks, the short videos make the transition from Plato’s cave, the mimicry environment into the real world, to awaken perception of Chinese solar terms from the time-less sequence, and construct tourism and culture, online, and offline.