既要有陆上生活，也要有空中生活:内部营销对工作家庭促进的配置效应的跨国研究

Q3 Business, Management and Accounting Journal of Asia-Pacific Business Pub Date : 2021-10-02 DOI:10.1080/10599231.2021.1983503

Wen-Kuo Chen, Aubrey Tang

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引用次数: 3

摘要

摘要本研究采用模糊集定性比较分析方法，在台湾和越南的亚洲航空公司分别雇佣了142名和127名乘务员，探讨了导致高水平工作家庭便利化的替代配置。结果显示，台湾有三条路径，越南有两条路径，解释了高工作家庭便利化水平。福利制度和补偿分别被确定为台湾和越南的核心便利条件。这些发现提供了理论见解和实践指南，以促进对内部营销维度对工作-家庭便利化的复杂互动的理解，并为未来的研究提出了新的方向。

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Having an On-land Life as Well as an On-sky Life: A Cross-country Study of the Configurational Effects of Internal Marketing on Work-family Facilitation

ABSTRACT Entailing a fuzzy-set qualitative comparative analysis, this study explored alternative configurations leading to high-level work-family facilitation among 142 and 127 flight attendants employed respectively in Asian airline companies in Taiwan and Vietnam. Results revealed three paths in Taiwan and two paths in Vietnam that explained high work-family facilitation levels. A welfare system and compensation were identified as core facilitating conditions in Taiwan and Vietnam, respectively. The findings offer theoretical insights and practical guidelines to advance understanding of the complex interactions of internal marketing dimensions on work-family facilitation and suggest new directions for future research.

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来源期刊

Journal of Asia-Pacific Business Business, Management and Accounting-Business and International Management

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Present circumstances underscore the need to improve the understanding of conducting business with and within the Asia-Pacific countries. The Journal of Asia-Pacific Business™ provides a blend of cutting-edge knowledge and practical applications on business management and marketing strategy. In the Journal of Asia-Pacific Business™, you will find articles and feature sections that provide a pragmatic view of the business environment in this dynamic region. This essential resource offers readers a good blend of descriptive, conceptual, and theoretical articles dealing with current topics.