Designing a Visual Tool for Teaching and Learning Front-End Innovation

Innovation is important to the economic prosperity of nations, with governments worldwide developing policies to boost innovation for their countries (OECD, 2019). Creativity and the exploration of ideas are key components of innovation, which are encouraged within organisations, for example, Google (Adams, 2016) to enhance competitiveness. To produce benefits, creativity and ideation need to be directed at solving relevantly-framed problems. This endeavour involves developing a solid understanding of the problem of interest in order for the ideation process to arrive at a value proposition that yields benefits for users when implemented. Identifying what problem to solve is therefore an essential step, which should to be done iteratively alongside the process of ideation. Failing to clearly grasp the problem to be solved can result in developing services or products that are not useful to target users.