明星球员迁移对国内体育联赛的外部影响——对日本、韩国和台湾三个亚洲联赛的实证分析[1]

IF 3 4区 教育学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Sports Marketing & Sponsorship Pub Date : 2020-06-15 DOI:10.1108/ijsms-09-2019-0093
Y. Park, Fan Zhang, Yeujun Yoon
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引用次数: 2

摘要

目的本研究旨在考察明星球员迁移对其国内体育产业的“外部影响”。通过探索明星力量的新方面,本研究为职业体育联盟中的许多相关利益相关者提供了重要的见解和批判性的启示。尤其是,在体育产品全球化成为世界级联赛核心战略问题的近期形势下,这一点至关重要。设计/方法论/方法本文实证研究了从日本、韩国和台湾三个亚洲联赛迁移到世界一流棒球联赛美国职业棒球大联盟的明星球员对其国内联赛上座率需求的外部影响。为了进行分析,从各个联盟的各种可靠来源收集了全面的历史数据。研究结果该论文的研究结果有力地支持了在所有三个联盟中显著存在的迁移恒星的外部效应。在对迁移的明星球员进行各种测量时,效果是一致的。更有趣的是,在不同的联赛中,这种影响是混合的;例如,日本的明星球员在国内联赛上座率有所上升,而韩国和台湾的明星球员则有所下降。这表明,明星球员迁移的外部效应取决于国内联赛的特点。此外,研究发现,外部效应足以与团队获胜、竞争平衡和明星力量等主要需求驱动因素的效应相比较。对于管理影响,本研究还提供了由迁移的明星球员的影响引起的收入预测。独创性/价值这项研究开启了与明星权力主题相关的新篇章,并立即呼吁未来对这种外部影响进行研究,特别是理论和行为方法。
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The external effect of a migrated star player on domestic sports league: an empirical analysis of three Asian leagues – Japan, Korea and Taiwan[1]
PurposeThis study aims to examine the “external effect” of a migrated star player on their domestic sport industries. By exploring the new aspect of star power, this study provides important insight and critical implication to many relevant stakeholders in the professional sports league. Particularly, this is critical under the recent circumstance where the globalization of sports products becomes the central strategic issue of the world-class leagues.Design/methodology/approachIn this paper, the external effect of star players migrated from three Asian leagues (Japan, Korea and Taiwan) to Major League Baseball in the USA, the world-class baseball league, on their domestic league attendance demand was empirically investigated. For the analysis, comprehensive historical data from various reliable sources from each league were collected.FindingsThe findings of the paper strongly support the external effect of migrated stars significantly existing in all the three leagues. The effect is consistent across various measurements of migrated star players. More interestingly, the effect was found to be mixed across different leagues; for example, migrated star players increases in domestic league attendance in Japan, while it decreases in Korea and Taiwan. This indicates that the external effect of migrated star players depends on the characteristics of the domestic leagues. In addition, it was found that the external effect was substantial enough to compare to the effect of major demand drivers such as team winning, competitive balance and star power. For managerial implications, this study also provides revenue projections induced by the impact of migrated star players.Originality/valueThis study opens a new chapter related to star power topic and immediately calls for future studies regarding this external effect, particularly, theoretical and behavioral approaches.
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来源期刊
International Journal of Sports Marketing & Sponsorship
International Journal of Sports Marketing & Sponsorship HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.70
自引率
13.60%
发文量
26
期刊介绍: The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).
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