参与体验：商业史中的感官镜头

IF 0.8 4区管理学 Q1 HISTORY Management & Organizational History Pub Date : 2023-01-02 DOI:10.1080/17449359.2023.2176885

Ai Hisano, Sven Kube

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引用次数: 1

摘要

从产品设计、营销到客户关系，感官已经成为商业战略和企业活动的重要组成部分。考虑到学者和商业从业者对感官越来越感兴趣，本文简要介绍了最近的文献，提出了未来的研究领域，并讨论了在商业史中解释感官所带来的机遇和挑战。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Engaging with experiences: the senses as lenses in business history

ABSTRACT The senses have become an important part of business strategies and corporate activities, ranging from product design and marketing to customer relations. Reflecting on a growing interest in the senses among scholars and business practitioners, this essay provides a brief characterization of recent literature, proposes areas for future research, and discusses opportunities as well as challenges that arise from interpreting the senses in business history.

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来源期刊

Management & Organizational History Multiple-

CiteScore

1.10

自引率

16.70%

发文量

期刊介绍： Management & Organizational History (M&OH) is a quarterly, peer-reviewed journal that aims to publish high quality, original, academic research concerning historical approaches to the study of management, organizations and organizing. The journal addresses issues from all areas of management, organization studies, and related fields. The unifying theme of M&OH is its historical orientation. The journal is both empirical and theoretical. It seeks to advance innovative historical methods. It facilitates interdisciplinary dialogue, especially between business and management history and organization theory. The ethos of M&OH is reflective, ethical, imaginative, critical, inter-disciplinary, and international, as well as historical in orientation.