Collaboration is the key: faculty, librarian and Career Center professional unite for marketing class success

Abstract The purpose of this initiative was to address the learning gap between the classroom, company research, and real-world application that often results in low student learning and engagement. Through collaboration between a faculty member, librarian and Career Center professional, students in a Marketing class were able to gain industry knowledge and understand personal branding in a way that was relevant to the real-world job and internship search. This article discusses the partnership an institution, the importance of collaboration between student and academic affairs professionals, and the educational benefits for students.