A Seventh-day Adventist farm community in Tanzania and vegetarianism as a social practice

PurposeThis paper is the outcome of an empirical research on a Seventh-day Adventist farm in Tanzania. The author investigated the role of Christian spirituality in switching to and maintaining vegetarian practices. Dietary change is proposed in the sustainability literature as a crucial trajectory to mitigate the impacts of climate change. The purpose of this paper is to explore the links between spirituality and climate-friendly dining in a localised Christian context and discuss their significance further for wider society.Design/methodology/approachSocial practice theory (SPT) provided the tools to explore, empirically, the dynamic development of dietary practice within the farm community and its relation to the outside world; according to SPT, following the main building blocks of practices, namely materials, competences and meanings (cognitive or emotional), helps to understand the evolution of practices in society.FindingsFindings show that the spiritual element of the community's dietary practice is key in maintaining commitment to vegetarianism, despite the rationale focussing exclusively on human health.Social implicationsExpanding the rationale to animal compassion and environmental concerns could enhance the stabilisation of the practice within and beyond the community's realms.Originality/valueThe research showcases, probably for the first time, how a localised vegetarian practice may be linked to broader societal developments and policymaking through the application of SPT.