绿色营销实践与问题：印尼和菲律宾企业的比较研究

Q3 Business, Management and Accounting Journal of Asia-Pacific Business Pub Date : 2021-07-03 DOI:10.1080/10599231.2021.1943807

M. Agustini, Anna Baloran, April Bagano, Ana Tan, S. Athanasius, B. Retnawati

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引用次数: 10

摘要

摘要绿色营销在促进环境可持续性方面变得越来越重要，人们对这一主题进行了研究，尤其是在发达国家。因此，本研究评估了新兴国家选定企业的绿色营销实践和问题。对来自印度尼西亚和菲律宾的三家生产绿色产品的公司进行了深入采访，并对其信息进行了探索和分析。调查结果表明，由于知识水平的差异，这些做法略有不同，消费者对产品缺乏认识和接受是企业面临的主要问题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Green Marketing Practices and Issues: A Comparative Study of Selected Firms in Indonesia and Philippines

ABSTRACT Green marketing has become increasingly important to promote environmental sustainability, and studies on the subject have been conducted, especially in developed countries. Therefore, this research evaluates the green marketing practices and issues of the selected firms in emerging countries. Information from in-depth interviews with three firms each from Indonesian and Philippines, which produce green products were explored and analyzed. The findings showed that the practices were slightly different due to variations in the level of knowledge, and the lack of consumers’ awareness and acceptance of the product was the main issue faced by firms.

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来源期刊

Journal of Asia-Pacific Business Business, Management and Accounting-Business and International Management

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Present circumstances underscore the need to improve the understanding of conducting business with and within the Asia-Pacific countries. The Journal of Asia-Pacific Business™ provides a blend of cutting-edge knowledge and practical applications on business management and marketing strategy. In the Journal of Asia-Pacific Business™, you will find articles and feature sections that provide a pragmatic view of the business environment in this dynamic region. This essential resource offers readers a good blend of descriptive, conceptual, and theoretical articles dealing with current topics.