The Making of 24 March. Commemorations of the 1999 NATO Bombing in Serbia, 1999–2019

Abstract The author takes the 20th anniversary of the NATO intervention as a starting point to reflect on the commemorations of 24 March 1999, distinguishing three phases of memory politics: First, the Making of 24 March (1999–2000) by Slobodan Milošević, which initiated a hegemonic narrative of Serbian martyrdom; second, the Long Period of Ambiguity (2001–2014) shaped by the former democratic governments, who pursued a policy of reconciliation without questioning the one-sided memory in relation to the war in Kosovo; and third, the Return of 24 March with Aleksandar Vučić’s rise to power, which describes the 78 days of air raids as a collective trauma of Serbian society, from which, however, strength and defiance can be derived. The author shows that memory politics in Serbia today continue to focus almost exclusively on Serbian sacrifices made due to the bombing, while the war in Kosovo remains silenced.