The disposition of data from precision agricultural technologies: What do young agriculturalists think?

The absence of a legal and regulatory framework protecting a farmer's right to control data generated from their use of precision agriculture may impede adoption of the technology. Consideration of preferences about the disposition of this data is therefore critical to the broader discussion about the growth of precision agricultural technologies and its impact on society. Using a choice experiment, we show that factors contributing to willingness to enroll in a data management contract with a precision agriculture service provider include discount received, whether data ownership rights are retained, data privacy guarantees, and whether the data is transferred manually or automatically between systems.