What You See May Be What You Want: Mate Copying in a Natural Setting

Abstract

Objectives

The phenomenon of mate copying (MC) suggests that an individual’s romantic desirability varies, to some degree, as a function of their romantic experiences. By manipulating relationship history, this research aimed to determine whether male desirability varied similarly for static stimuli (photographs) as it did for dynamic stimuli (short clips). Here we present 2 studies examining this idea.

Methods

In both studies heterosexual women aged 18–34 were recruited from social media and evaluated the desirability of men, before and after being given information about the level of relationship experience the men had previously had (either ‘none’, ‘some’, or ‘lots’).

Results

In Study 1 (N = 278), we employed static images of men and Study 2 (N = 66) was methodologically similar but employed dynamic stimuli. Study 1 indicated that a man’s desirability to heterosexual women increased when it was revealed that he had a moderate amount of relationship experience but decreased if he had none. Results from Study 2 suggested that desirability was not affected by an individual’s relationship experience.

Conclusions

MC was indicated when stimuli were static, but not when they were dynamic. These results suggest that MC may be a phenomenon that exists to a greater extent when stimuli are less informative.