Fan Fiction as a Vehicle for Meaning Making: Eudaimonic Appreciation, Hedonic Enjoyment, and Other Perspectives on Fan Engagement With Television

Fan fiction has received minimal attention from psychological researchers. To begin to fill that gap, we analyzed fan fiction about the TV show Mad Men to investigate how fans use fan fiction to make meaning from the source text. A sample of fan fiction stories was coded for the presence of eudaimonic and hedonic story components, the emotions expressed in the stories, the perspectives adopted by the fan writers, and plots that function as wish fulfillment. Findings indicated that fan fiction writers’ motivations were more eudaimonic than hedonic, the stories often contained mixed or negative emotional content, the writers frequently took the perspective of a female character in their stories, and in some cases the stories enabled characters to achieve positive resolutions denied them by the source text. Taken together, the results point to the many ways in which fans engage with and make sense of a popular TV show. Future psychological research on fan fiction of additional popular culture texts would be valuable for understanding the ways fans grapple with various elements of those texts.