The impact of the image on personal life: is current law out of focus?

ABSTRACT Drawing upon empirical research carried out by the author, this paper demonstrates that the current law in England and Wales on privacy fails to provide appropriate recourse for a person who feels aggrieved at their photograph being taken and shared, particularly where this evokes emotions of embarrassment or humiliation. Whilst some improvements to the current law are discussed to improve protection for the photographed's privacy rights, the main conclusion suggests that a greater focus on education and guidance would be a pragmatic and cost-effective solution, with this shift in emphasis concentrating efforts on the actions of the photographer. In turn, this would protect the interests of the photographed as a form of preventative measure, rather than reactionary move.