Changing Physician Behavior

Learning Objectives: As a result of completing this activity, the participant will be able to List the 3 primary factors motivating individuals in the workplace and apply these motivators to plan and implement needed changes in organizations Detect the individual pushback on needed changes and describe ways to address this natural resistance Construct a change initiative to improve likelihood of success Analyze why change initiatives in his/her own institution have failed, and plan more effectively for needed changes Recognize that change management is largely an issue of managing complex systems, not rogue doctors