评介:Pingali Venugopal，营销渠道管理:以客户为中心的方法，新德里:Response Books, 2001, 188页

IF 2.1 Q3 BUSINESS Journal of Entrepreneurship Pub Date : 2002-03-01 DOI:10.1177/097135570201100110

N. Sharma

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引用次数: 0

摘要

商会、工商会和协会，他们大部分时间都沉迷于游说(读作哭泣)，为其成员争取更多的福利。这本书揭露了他们成员的弱点。最后，这本书应该分发给印度出口商，当他读到这本书时，他一定会从冬眠中醒来。这本书是所有图书馆，特别是提供管理教育的教育机构图书馆的必备品。这是一本优秀的书，它提醒我们印度在世界范围内的贸易现实。

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Book Reviews : Pingali Venugopal, Marketing Channel Management: A Customer Centric Approach, New Delhi: Response Books, 2001, 188 pp

Chambers of Commerce and Industries and Associations, which indulge in lobbying (read crying) most of the time for more sops for their members. This book brings out the weaknesses of their members. Finally, this book should be circulated to the Indian exporter, who is sure to wake up from his hibernation when he reads the book. This book is a must for all libraries, particularly libraries of educational institutions providing management education. An excellent book, it reminds us of the realities of Indian trade worldwide.

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来源期刊

Journal of Entrepreneurship BUSINESS-

CiteScore

3.30

自引率

7.40%

发文量

期刊介绍： The Journal of Entrepreneurship is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold the field of entrepreneurship. Topics appropriate and related to entrepreneurship include intrapreneurship, managership, organisational behaviour, leadership, motivation, training and ethical/ moral notions guiding entrepreneurial behaviour. Disciplinary boundaries that straddle entrepreneurship theory and research include economics, psychology, sociology, anthropology, history, management and others. The journal particularly welcomes articles that advance our understanding of entrepreneurship phenomenon across different national and cultural contexts. Articles should be well articulated and substantive. The journal is peer-reviewed.