Eugenio Pandolfini, Marco Sbardella, Gianluca Simonetta, L. Toschi
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Wellness, landscape and communication. The introduction of the generative communication in the Rural Development Programme ‘14-’20 of Tuscany Region
This essay deals with the concepts of wellness and landscape, analyzing the role of landscape in defining the life quality of rural areas inhabitants on the base of the results of the “Scientific collaboration between Communication Strategies Lab (CSL) of the University of Florence and Tuscany Region for the introduction of generative communication in the Rural Development Programme 2014-2020”. The scientific collaboration represented a valuable opportunity to study and test communication strategies in order to improve life quality in rural areas, and to confirm the generative communication paradigm (Toschi 2011) as an operative model that is able to promote circular relations between man and its territory.
期刊介绍：
Aestimum is a peer-reviewed Journal dedicated to the methodological study of appraisal and land economics. Established in 1976 by the Italian Association of Appraisers and Land Economists, which was legally recognized by Ministerial Decree, March 1993. Topics of interests comprise rural, urban and environmental appraisal, evaluation of public investments and land use planning. All the areas under discussion are addressed to the International scene. The interdisciplinary approach is one of the mainstays of this editorial project and all of the above mentioned topics are developed taking into consideration the economic, legal and urban planning aspects. Aestimum is biannual Journal and publishes articles both in Italian and English. Articles submitted are subjected to a double blind peer review process.
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