Fostering Achievement Motivation in Health Education

Abstract Though HIV preventive and other health interventions in educational settings have often been grounded in health behavior theory, such interventions have rarely taken into account achievement motivation theory. The purpose of this article is to discuss how and why theories of both health behavior and achievement motivation have the potential to play an important part in the design and delivery of HIV preventive interventions in school settings. First, we briefly discuss health behavior theories, with a primary focus on their commonalties. Next, we discuss theories of achievement motivation and what is known about motivating students to learn and excel in the classroom, specifically applying these theories to safer sexual education. The complementary aspects of these theoretical perspectives are then considered. Finally, implications for improving the design of HIV preventive and other health interventions in school settings are discussed. Such interventions may be vastly improved if they pay greater attention to the motivational tenets of achievement motivation theories and their associated classroom dynamics.