Creating Shared Value – Theoretical Shortcomings and Ways to Overcome them in Practice

In the article the concept of Creating Shared Value (CSV) is shown as a result of an ongoing debate and evolution of the idea of social responsibility of the business. The critical analysis of CSV is presented with the focus on theoretical limitations. The case of Madecasse company is described to illustrate how the weaknesses of CSV can be remedied on a practical level. Basing on the case analysis the four principles can be formulated as a preliminary list of conditions that help introducing CSV by companies: societal values presence, social goals introduction into business architecture, strong relationships with local markets, and wide cooperation net building.