{"title":"媒介规划与偏好:一个模糊目标规划模型","authors":"C. Colapinto, D. Torre","doi":"10.1504/IJMCDM.2015.071246","DOIUrl":null,"url":null,"abstract":"Goal programming (GP) and its variants are well-known aggregating methodologies for solving multi-objective decision aid processes and they have been widely applied to marketing problems in the last decades. In this paper, we present a fuzzy GP model with integer variables for media planning. The proposed model is applied to a real case study concerning a marketing/media campaign for a mature product in Italy.","PeriodicalId":38183,"journal":{"name":"International Journal of Multicriteria Decision Making","volume":"5 1","pages":"167-181"},"PeriodicalIF":0.0000,"publicationDate":"2015-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1504/IJMCDM.2015.071246","citationCount":"3","resultStr":"{\"title\":\"Media planning and preferences: a fuzzy goal programming model\",\"authors\":\"C. Colapinto, D. Torre\",\"doi\":\"10.1504/IJMCDM.2015.071246\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Goal programming (GP) and its variants are well-known aggregating methodologies for solving multi-objective decision aid processes and they have been widely applied to marketing problems in the last decades. In this paper, we present a fuzzy GP model with integer variables for media planning. The proposed model is applied to a real case study concerning a marketing/media campaign for a mature product in Italy.\",\"PeriodicalId\":38183,\"journal\":{\"name\":\"International Journal of Multicriteria Decision Making\",\"volume\":\"5 1\",\"pages\":\"167-181\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2015-08-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1504/IJMCDM.2015.071246\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Multicriteria Decision Making\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/IJMCDM.2015.071246\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Multicriteria Decision Making","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/IJMCDM.2015.071246","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
Media planning and preferences: a fuzzy goal programming model
Goal programming (GP) and its variants are well-known aggregating methodologies for solving multi-objective decision aid processes and they have been widely applied to marketing problems in the last decades. In this paper, we present a fuzzy GP model with integer variables for media planning. The proposed model is applied to a real case study concerning a marketing/media campaign for a mature product in Italy.
期刊介绍：
IJMCDM is a scholarly journal that publishes high quality research contributing to the theory and practice of decision making in ill-structured problems involving multiple criteria, goals and objectives. The journal publishes papers concerning all aspects of multicriteria decision making (MCDM), including theoretical studies, empirical investigations, comparisons and real-world applications. Papers exploring the connections with other disciplines in operations research and management science are particularly welcome. Topics covered include: -Artificial intelligence, evolutionary computation, soft computing in MCDM -Conjoint/performance measurement -Decision making under uncertainty -Disaggregation analysis, preference learning/elicitation -Group decision making, multicriteria games -Multi-attribute utility/value theory -Multi-criteria decision support systems and knowledge-based systems -Multi-objective mathematical programming -Outranking relations theory -Preference modelling -Problem structuring with multiple criteria -Risk analysis/modelling, sensitivity/robustness analysis -Social choice models -Theoretical foundations of MCDM, rough set theory -Innovative applied research in relevant fields
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