网路上的价格与价格分散:来自台湾网路书业的证据

IF 0.2 4区 经济学 Q4 ECONOMICS Hitotsubashi Journal of Economics Pub Date : 2014-06-01 DOI:10.15057/26811
Yu-Chen Lin, Chiang-Ming Chen
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引用次数: 3

摘要

本研究以台湾网路书业为研究对象,探讨市场价格水平与价差与消费者搜寻成本及网路市场竞争力的关系。我们的实证结果表明,经常购买或宣传的书籍的价格和价格差异更低。此外,我们发现,面对竞争对手的竞争,三大书店和边缘书店的价格存在差异,并且随着竞争书店数量的增加,价格分散度趋于降低。
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PRICE AND PRICE DISPERSION ON THE WEB: EVIDENCE FROM THE ONLINE BOOK INDUSTRY OF TAIWAN
We study how the levels of market price and price dispersion are associated with consumersʼ search costs and the level of competitiveness in the online market using data collected from the online book industry in Taiwan. Our empirical results show that prices and price dispersion are lower for books that are more often purchased or advertised. Moreover, we find that the big three bookstores and the fringe bookstores price differently when facing competition from their rivals and that price dispersion tend to be lower with the number of competing bookstores.
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