疫情后游客目的地旅游意向动机:规模开发与验证

Q3 Business, Management and Accounting International Journal of Tourism Policy Pub Date : 2022-01-01 DOI:10.1504/ijtp.2022.10046332
Saurabh Gupta, Bhartrihari Pandiya, Vishal Shukla
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引用次数: 4

摘要

印度对世界各地的游客有着巨大的吸引力,他们带着不同的动机前往不同的目的地。印度旅游部门的表现令人难以置信,直到最近的大流行病改变了整个旅游环境。旅行的动机已经发生了巨大的变化,这种行为和动机的变化需要深入的研究。因此,本研究的目的是探讨大流行后情况下游客的旅行行为和动机。收集了345名游客的初步数据,这些游客在covid - 19前使用过旅行社的服务或进行过咨询。研究发现,在新常态下,与目的地选择有关的六个因素是:健康与卫生、安全和安保、可达性和连通性、目的地信息、旅行风险认知和物有所值。调查结果将有助于印度各旅游利益相关者制定政策,吸引更多的国内外游客。
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Tourists' motivation towards destination visit intention post-pandemic: scale development and validation
India is a huge attraction for tourists all over the world visiting different destinations with different motives. The Indian tourism sector was performing incredibly till the recent pandemic changed the overall tourism environment. The motivation for travelling has changed substantially and this change in behaviour and motives calls for insightful research. Hence, the purpose of this study is to explore the travel behaviour and motivation of tourists in post-pandemic situations. Primary data was collected from 345 tourists who had availed of the services of travel agencies pre-COVID or had made an enquiry. The six factors relating to destination choices in the new normal were discovered as health and hygiene, safety and security, accessibility and connectivity, information about destination, travel risk perception, and value for money. The findings will assist various tourism stakeholders in India to develop their policies and attract more domestic and foreign tourists.
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来源期刊
International Journal of Tourism Policy
International Journal of Tourism Policy Business, Management and Accounting-Tourism, Leisure and Hospitality Management
CiteScore
1.50
自引率
0.00%
发文量
22
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