阿联酋消费电子产品的品牌偏好

Q4 Business, Management and Accounting International Journal of Intelligent Enterprise Pub Date : 2022-01-01 DOI:10.1504/ijie.2022.10050504
Anand Haridas, A. Epps
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Brand preferences for consumer electronics in the United Arab Emirates
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来源期刊
International Journal of Intelligent Enterprise
International Journal of Intelligent Enterprise Business, Management and Accounting-Management of Technology and Innovation
CiteScore
1.20
自引率
0.00%
发文量
36
期刊介绍: Major catalysts such as deregulation, global competition, technological breakthroughs, changing customer expectations, structural changes, excess capacity, environmental concerns and less protectionism, among others, are reshaping the landscape of corporations worldwide. The assumptions about predictability, stability, and clear boundaries are becoming less valid as two factors, by no means exhaustive, have a clear impact on the nature of the competitive space and are changing the sources of competitive advantage of firms and industries in new and unpredictable ways: agents with knowledge and interactions.
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