{"title":"越南消费者采用移动上下文广告后行为的动机:关注广告价值和安全风险","authors":"Xu Le","doi":"10.1504/ijima.2022.123170","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.3000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk\",\"authors\":\"Xu Le\",\"doi\":\"10.1504/ijima.2022.123170\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":52472,\"journal\":{\"name\":\"International Journal of Internet Marketing and Advertising\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Internet Marketing and Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijima.2022.123170\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Internet Marketing and Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijima.2022.123170","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk
期刊介绍:
The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.