电子市场品牌信任对再购买意愿和口碑的影响:是否被消费者的网购体验所强化

Pedro Victor d, E. Santi, J. Cunha, R. Guerreiro
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Effects of e-marketplaces brand trust on repurchasing intention and WOM: are they reinforced by consumers' online shopping experience
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来源期刊
International Journal of Internet Marketing and Advertising
International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing
CiteScore
1.80
自引率
18.20%
发文量
72
期刊介绍: The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.
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