{"title":"消费者抵制的竞争效应","authors":"M. Haan","doi":"10.1628/jite-2023-0024","DOIUrl":null,"url":null,"abstract":"I present a model for consumer boycotts. The more a firm complies with consumers’ wishes, the higher its marginal cost, but the lower the probability of facing a consumer boycott. I show that the threat of a consumer boycott can increase the expected profits of firms. Firms lose out when they do face a boycott, but gain even more when their competitor does, giving them more market power. The stronger a boycott will be, the more a firm will cater to consumers’ wishes. Yet, the effect of more competition is ambiguous. jel Classification Codes: L13, D72.","PeriodicalId":46932,"journal":{"name":"Journal of Institutional and Theoretical Economics-Zeitschrift Fur Die Gesamte Staatswissenschaft","volume":"1 1","pages":""},"PeriodicalIF":0.2000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Competitive Effects of Consumer Boycotts\",\"authors\":\"M. Haan\",\"doi\":\"10.1628/jite-2023-0024\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"I present a model for consumer boycotts. The more a firm complies with consumers’ wishes, the higher its marginal cost, but the lower the probability of facing a consumer boycott. I show that the threat of a consumer boycott can increase the expected profits of firms. Firms lose out when they do face a boycott, but gain even more when their competitor does, giving them more market power. The stronger a boycott will be, the more a firm will cater to consumers’ wishes. Yet, the effect of more competition is ambiguous. jel Classification Codes: L13, D72.\",\"PeriodicalId\":46932,\"journal\":{\"name\":\"Journal of Institutional and Theoretical Economics-Zeitschrift Fur Die Gesamte Staatswissenschaft\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.2000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Institutional and Theoretical Economics-Zeitschrift Fur Die Gesamte Staatswissenschaft\",\"FirstCategoryId\":\"96\",\"ListUrlMain\":\"https://doi.org/10.1628/jite-2023-0024\",\"RegionNum\":4,\"RegionCategory\":\"经济学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Institutional and Theoretical Economics-Zeitschrift Fur Die Gesamte Staatswissenschaft","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.1628/jite-2023-0024","RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"ECONOMICS","Score":null,"Total":0}
I present a model for consumer boycotts. The more a firm complies with consumers’ wishes, the higher its marginal cost, but the lower the probability of facing a consumer boycott. I show that the threat of a consumer boycott can increase the expected profits of firms. Firms lose out when they do face a boycott, but gain even more when their competitor does, giving them more market power. The stronger a boycott will be, the more a firm will cater to consumers’ wishes. Yet, the effect of more competition is ambiguous. jel Classification Codes: L13, D72.
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