Washington Macías Rendón, María José Mendieta, N. Ulloa
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Estudio de precios y rentabilidad de la vivienda en el Guayaquil metropolitano
Housing market prices in the metropolitan Guayaquil were analyzed, using the price-to-earnings ratio (PER) and derived return measures. The PER is interpreted as the number of years it takes to recover the investment in housing, through its annual rent. A sample of 507 houses, distributed in seven geographic areas, was used. The results show that the highest price per square meter is located in Samborondon, but, according to the PER, the most expensive area is the highway Terminal Terminal - Pascuales. The average PER in the city is 11.5, much lower than PER levels observed in economies where the housing bubble phenomenon was present.