{"title":"购买过程中的认知失调:智能手机案例","authors":"Christian Rosero","doi":"10.17163/RET.N10.2015.05","DOIUrl":null,"url":null,"abstract":"The paper examines the various theories of pre-decisional dissonance, and the variables that explain it. Exposes cognitive dissonance as a motivating factor in consumer decision making. To test the theoretical model a sample of 250 cases of smartphone users in the city of Guayaquil was used, a factor analysis was performed and the different levels of dissonance identified market. In the results six latent classes that explain 73% of variations were found dissonance.","PeriodicalId":52034,"journal":{"name":"Retos-Revista de Ciencias de la Administracion y Economia","volume":"5 1","pages":"177-192"},"PeriodicalIF":1.5000,"publicationDate":"2016-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"DISONANCIA COGNITIVA EN EL PROCESO DE COMPRA: CASO SMARTPHONE\",\"authors\":\"Christian Rosero\",\"doi\":\"10.17163/RET.N10.2015.05\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The paper examines the various theories of pre-decisional dissonance, and the variables that explain it. Exposes cognitive dissonance as a motivating factor in consumer decision making. To test the theoretical model a sample of 250 cases of smartphone users in the city of Guayaquil was used, a factor analysis was performed and the different levels of dissonance identified market. In the results six latent classes that explain 73% of variations were found dissonance.\",\"PeriodicalId\":52034,\"journal\":{\"name\":\"Retos-Revista de Ciencias de la Administracion y Economia\",\"volume\":\"5 1\",\"pages\":\"177-192\"},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2016-01-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Retos-Revista de Ciencias de la Administracion y Economia\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.17163/RET.N10.2015.05\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Retos-Revista de Ciencias de la Administracion y Economia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17163/RET.N10.2015.05","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ECONOMICS","Score":null,"Total":0}
DISONANCIA COGNITIVA EN EL PROCESO DE COMPRA: CASO SMARTPHONE
The paper examines the various theories of pre-decisional dissonance, and the variables that explain it. Exposes cognitive dissonance as a motivating factor in consumer decision making. To test the theoretical model a sample of 250 cases of smartphone users in the city of Guayaquil was used, a factor analysis was performed and the different levels of dissonance identified market. In the results six latent classes that explain 73% of variations were found dissonance.
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