Mary Fernanda de Sousa de Melo, R. Piao, Willerson Lucas Campos-Silva, Diogo Palheta Nery
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Corporate social responsibility and competitiveness: a study of Brazilian multinationals
Paper aims: This study aims to analyze the relationship between the corporate social responsibility (CSR) strategy and competitiveness, considering the moderating effect of the governance mode on CSR actions. Originality: This study sheds some light on a tendency towards the proactivity in terms of CSR of Brazilian Multinationals. They also present collaborative governance mode more frequently to conduct CSR actions. Research method: In order to reach the research objective, a survey research was carried out in 144 Brazilian Multinationals and SmartPLS was used to conduct partial least square-structural equation modeling analysis. Main findings: The results indicated that there is a positive relationship between CSR and competitiveness. Regarding the CSR governance mode, the adoption of different governance modes depending on the characteristics of the CSR action developed.
ProductionEngineering-Industrial and Manufacturing Engineering
CiteScore
3.00
自引率
0.00%
发文量
26
审稿时长
40 weeks
期刊介绍：
The Produção Journal (Production Journal), ISSN 0103-6513, is a Brazilian Association of Production Engineering (ABEPRO) publication. It was created in 1990 in order to provide a communication medium for academic articles in the Production Engineering field. Since 2002, the Production Engineering Department of Polytechnic School of the University of São Paulo (PRO/EPUSP) is responsible for the editorial process of Produção Journal, sponsored by Carlos Alberto Vanzolini Foundation (FCAV). Revista Produção has the tradition of eighteen published volumes and Qualis "B2" evaluation by CAPES in the Engineering III area. For Brazilian academic community it is a top journal in Production Engineering field.
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