THE CHALLENGES OF MODERNITY: RATIONALITY AS AN ANSWER

. Purpose. The article is devoted to the analysis of the philosophical and ideological content of the prob-lem of man vs technogenic civilization. Methodology and Approach. The author identifies the main trends in changing priorities in human at-titude to the world in the context of globalization. Special attention is paid to the analysis of the mani-festations of the transformation of modern social consciousness. Results. In everyday life, a modern person is faced with huge flows of information, receives knowledge from a variety of sources that sometimes contradict each other. However, the criteria for accepting or rejecting information may be completely different. A distinctive feature of the post-non-classical type of rationality is the ability to make operational decisions based on the use of a significant amount of information data. The weak side of this type of rationality is the involvement of its carriers in the field of various information manipulations. Theoretical and / or Practical Implications of this article lie in the analysis of transformations of public consciousness, which will allow us to build an image of the rationality of the future through the study of current trends.