Estratégias para a retomada do desenvolvimento no ciclo de vida de uma empresa de tecnologia da informação

The article reports the intervention carried out in a company of information technology services. The objective was to reconfigure the business model to create value for customers and also for the company´s managing partners. We sought to reverse the downward trend in the life cycle of the company.  The work, of interventionist character, follows the methodological procedures for practical and applied works proposed by Marcondes, Miguel, Franklin and Perez (2017), and focuses on proposing problem solutions and identifying opportunities. Compared to the initial scenario, which revealed inefficiency in communication processes, contract management, integration between areas, performance control and customer satisfaction, the business was improved through the adoption of a new business model. This new model considers the needs of customers and the conditions to expand the offer of value. Among the results, we highlight the awakening of managers' awareness to the demand for resources, key activities and strategic partnerships, which transformed the ability to meet market opportunities with economic and financial self-sufficiency. By sharing the description of the found solutions to deal with elements such as:  the complexity related to the uncertainty surrounding the decision-making process, the need to change people's behavior,  resistance to change, and communication obstacles, it is expected that it will contribute to the development of other businesses, and also to society in general, through  consequent expansion of the offer of jobs and satisfaction of community needs.